LinkedIn Growth · Built Environment

Turn LinkedIn into a
revenue-driving pipeline
for your construction business

We partner with contractors, specifiers, designers and fit-out specialists to build high-value B2B relationships that convert into real projects.

Six-Figure
contracts won for construction brands across the globe
Excellent
rated on Trustpilot by our clients
100%
human-led intro messages crafted for every prospect
Qualified
introductions and referral strategies built into every retainer
Trusted by Built Environment Brands
Why LSC Agency

The LinkedIn partner built for construction

“Construction, design, and property have always been relationship industries. The project that lands, the referral that converts, the partnership that changes the shape of a business - none of it happens without trust built over time.

What's changed is where that trust is formed. Senior decision-makers in this sector are on LinkedIn every day - specifying, sourcing, referring, and evaluating. The businesses that show up with authority and consistency are the ones they call first.

Generic agencies rely solely on automation and spray-and-pray messaging. We take a different approach: deep sector knowledge, hand-crafted engagement strategies, and a genuine understanding of how the built environment buys. Every intro message is written specifically for that prospect.”

Leo Crocker
Founder, LSC Agency
01
Market mapping and targeting
We identify your ideal decision-makers and build a precision contact map tailored to your growth goals.
02
Bespoke messaging strategy
Every intro message is written personally for each prospect. No templates, no bulk sends - only conversations that open doors.
03
Relationship to pipeline
We nurture LinkedIn conversations as far as possible, then build bespoke follow-up strategies tailored to the responses we are generating on your behalf.
04
Reporting and refinement
Weekly email reports with a bespoke, comprehensive conversation tracker, alongside monthly strategy reviews. We adjust in real time so your investment compounds over time.
How We Work

A retainer built around your business

We take on a small number of clients at any one time. Every relationship begins with genuine strategic work - not a template.

Step One

Discovery

We spend time understanding your business, your market, your competitors, and the kind of clients you want to attract.

Step Two

Strategy

We build a LinkedIn strategy specific to your sector, your seniority, and your commercial goals. You review and sign off before anything goes live.

Step Three

Execution

We manage your LinkedIn presence on an ongoing retainer, taking every conversation as far as we can before handing it back to you - taking as much off your plate as possible. Weekly reporting and monthly calls keep you regularly informed.

The Team

We are proudly people-led

Meet the team putting the personal touch back into LinkedIn business development.

Leo Crocker
Leo
Founder
Bernard Naude
Bernard
Operations Manager
Juvy Matos
Juvy
Account Manager
Anna Steyn
Anna
Outreach Manager
Shila Matos
Shila
Account Manager
Client Testimonials

What our clients say

★★★★★ Rated Excellent on Trustpilot Trustpilot
★★★★★

"Leo and the team have significantly improved the quantity of our prospects through LinkedIn. This allowed us to tender for multiple projects - quoting on 30 units in our first 30 days working together."

Kirsty KnightSquare German Kitchens
★★★★★

"Leo and the team have been using LinkedIn to deliver a steady flow of new appointments with the right decision makers since week one - the process has been a breath of fresh air."

Rob ChisholmFounder, Chisholm Design
★★★★★

"They have helped us build strong contacts with developers, architects and designers, which has already resulted in several meetings. We would happily recommend LSC to other businesses looking to grow their network."

Naomi ClaytonBoyes Design
★★★★★

"From day one, the team at LSC have been professional, knowledgeable and proactive. The quality of introductions made connected us with exactly the right people in the luxury property sector."

Stuart DuffSlab Tiles
Video Testimonials

Hear it from our clients

Rob Chisholm testimonial
Rob Chisholm
Founder, Chisholm Design
Jo Living testimonial
Jo Living
Founder, Aces High
Selected Results

Results across the built environment

A selection of the work we've done for businesses in construction, design, and the wider built environment.

Kitchen Design - Specification

Square Kitchens

A luxury kitchen brand using LinkedIn to build specification relationships with architects, interior designers, and property developers - moving beyond retail into high-value B2B.

"Quoting on 30 units in our first 30 days working together."
Kirsty Knight - Square German Kitchens
Natural Stone - Specification

Slab Tiles

A premium stone supplier repositioning from transactional supplier to specification partner of choice for architects and high-end residential developers.

"You got us an opportunity with a luxury, London-based developer that has won me £250K and counting."
Stuart Duff - Slab Tiles
Interior Architecture

Boyes Design

Establishing a LinkedIn presence for an interior architecture practice, building relationships with developers, main contractors, and commercial clients across the UK.

"Already resulted in several meetings with developers, architects and designers."
Naomi Clayton - Boyes Design
Retail, Hospitality & Residential

CT Works

Building authority for a multi-sector contractor across retail, hospitality and residential development - turning a strong portfolio into consistent, high-value conversations.

"700+ relevant decision-makers reached and multiple meetings booked across three sectors."
CT Works - Retail, Hospitality & Residential
Case Study - Kitchen Design & Specification

Square Kitchens - a £130k+ pipeline through strategic relationships

1,000+
Decision-makers added in 12 months
Six figures
In new revenue generated
£130k+
Pipeline through strategic relationships

Over a 12-month period, we supported Ryan and the team at Square Kitchens in building relationships with over 1,000 highly relevant individuals, including house builders, property developers, architects, and interior designers aligned with their ideal KBB projects. Rather than chasing short-term wins, the focus was on long-term visibility, trust, and positioning - ensuring Square Kitchens became a familiar and trusted name among the people who hold the keys to their ideal projects.

The challenge

Square Kitchens is a specialist in bespoke kitchen design and installation, working on high-value residential developments. While they had a strong product and an excellent reputation, Ryan wanted to build long-term relationships with house builders and architects, consistently access the right projects rather than simply increasing enquiry volume, and stay front of mind with key decision-makers throughout extended buying cycles.

Like many growing businesses, the internal team didn't have the time to consistently manage strategic outreach, relationship nurturing, and ongoing visibility alongside day-to-day operations, making it difficult to proactively create these opportunities at scale.

The solution

Partnering with LSC, Square Kitchens implemented a relationship-first LinkedIn strategy focused on long-term visibility, trust, and access to the right projects. Over 12 months, we helped Ryan grow his LinkedIn network by 1,000+ highly relevant individuals, carefully selected from his ideal audience of house builders, developers, and architects. Every connection was intentional, targeting people who could realistically influence or introduce future work.

Alongside this, we delivered personalised, human-led outreach that helped Ryan start meaningful conversations without pitching. This approach led to consistent quoting opportunities, access to larger and higher-value developments, and six figures in new revenue, with more opportunities still in progress. Many of these relationships remain active and are expected to compound in value for years to come.

To support long buying cycles, we also focused on staying front of mind through strategic commenting. By engaging regularly with posts from Ryan's target audience, we reinforced familiarity, built trust, and positioned Square Kitchens as a credible, visible partner - even when prospects weren't actively buying.

The highlights

  • 1,000+ relevant decision-makers added to Ryan's network in 12 months
  • Six figures in new revenue generated
  • Ongoing quoting opportunities with house builders and architects
  • Long-term relationships established that are set to compound year after year
  • Square Kitchens positioned as a go-to partner for future KBB projects
Case Study - Natural Stone & Tile

Slab Tiles - a luxury London contract in under 12 weeks

£250K+
New revenue from one relationship
300+
Relevant decision-makers added
<12 wks
To win a luxury London contract

In just three months, we supported Stuart Duff, Founder of Slab Tiles, in growing his LinkedIn network by over 300 highly relevant individuals - including high-end developers, architects, and interior designers - while positioning his business as the trusted tiling partner for premium residential and commercial projects. The focus wasn't on volume or mass outreach. Instead, we helped Stuart build strategic relationships with key players capable of influencing or commissioning high-value developments - resulting in new business opportunities and an impressive early win.

The challenge

Slab Tiles specialise in supplying and installing luxury porcelain and stone tiles for bespoke residential and commercial developments. While Stuart had years of experience and a strong portfolio, his next goal was to open doors to more high-end projects, particularly with Central London developers, architects, and contractors working on large-scale, design-led builds.

Like many business owners, he didn't have the time to manage LinkedIn outreach, follow-ups, or positioning activity consistently. Without this, opportunities were too reliant on referrals or chance introductions.

The solution

Working with LSC, Stuart implemented a LinkedIn-first strategy that prioritised visibility, positioning, and long-term relationship building. We began by fully optimising Stuart's LinkedIn profile to clearly reflect his expertise, credibility, and positioning as a trusted specialist in high-end tile supply and installation. This helped ensure that anyone visiting his profile immediately understood who he helps, how he helps them, and the type of projects he's best suited for.

Alongside this, we grew his network by over 300 highly targeted developers, designers and architects - all of whom work within premium residential and commercial sectors. Every new connection was carefully selected based on their relevance to the type of high-value projects Stuart wanted to be involved in. We then created and sent hyper-personalised outreach messages to begin warm, human conversations with these contacts. Crucially, these messages were not sales pitches - they were designed to build genuine rapport and curiosity, with all follow-ups written in Stuart's tone of voice to maintain authenticity.

This relationship-led approach led to multiple conversations with high-value prospects, including one that quickly progressed into a confirmed contract with a luxury Central London developer - all within the first 12 weeks of the campaign. This very same contract has gone on to generate Stuart over £250K in new revenue (and counting!). To reinforce this momentum and strengthen Stuart's visibility, we also began engaging with key contacts by thoughtfully commenting on their LinkedIn posts. This kept Stuart front of mind, built further familiarity, and positioned Slab Tiles as a credible partner throughout longer buying cycles.

The highlights

  • Over £250K in new revenue generated
  • 300+ relevant decision-makers added to Stuart's LinkedIn network
  • LinkedIn profile fully optimised to position Stuart as a trusted partner for developers, architects and designers
  • Consistent conversations and quoting opportunities generated with high-end project specifiers from the first month
  • Luxury Central London contract won in less than 12 weeks
Case Study - Interior Architecture

Boyes Design - momentum with Midlands architects and builders

500+
Architects & builders added across the Midlands
Multiple
Tenders & opportunities generated
6-month
Compounding effect proven

Over a six-month period, LSC supported Sam at Boyes Design in expanding his LinkedIn presence with over 500 highly relevant individuals, carefully selected from organisations with genuine decision-making power. The focus was not on short-term wins, but on building visibility, credibility, and trust with the right people in the right regions.

The challenge

Boyes Design operates in a competitive, design-led market, working closely with architects and builders on high-quality projects. While the business had strong credentials and an impressive portfolio, Sam wanted to increase visibility within his target regions in the Midlands and build direct relationships with individuals who could realistically influence or commission future work.

Like many growing businesses, time was a major constraint. Consistently managing strategic outreach, nurturing relationships, and staying visible to decision-makers alongside day-to-day project delivery was challenging, making it difficult to proactively generate new opportunities at scale.

The solution

Partnering with LSC, Boyes Design implemented a relationship-first LinkedIn strategy focused on long-term growth rather than transactional lead generation. We began by strategically growing Sam's network with over 500 highly relevant architects and builders across the Midlands, ensuring every connection aligned with Boyes Design's ideal client profile and sat within organisations with real decision-making authority.

Alongside this, we delivered personalised, human-led outreach designed to start conversations rather than pitch services. This approach led to multiple opportunities with architects and builders, as well as multiple tenders being sent to individuals within organisations capable of progressing projects. It also became a strong example of the six-month compounding effect, where meetings and opportunities increased significantly once initial relationships had been established and trust had been built.

To support ongoing momentum, we introduced targeted brochure touchpoints and the sharing of relevant case studies from recently completed Boyes Design projects. By showing the right audiences the right materials at the right time, we reinforced credibility, maintained engagement, and helped move conversations forward naturally.

The highlights

  • 500+ highly relevant architects and builders added to Sam's network across the Midlands
  • Multiple opportunities generated with architects and builders in Boyes Design's target regions
  • Multiple tenders issued to individuals within organisations holding genuine decision-making power
  • Clear evidence of the six-month compounding effect, with meetings and opportunities increasing significantly once initial relationships were established
  • Targeted brochure touchpoints and relevant case studies shared, showcasing recent projects to the right audiences at the right time
Case Study - Retail, Hospitality & Residential

CT Works - building authority across sectors

700+
Relevant individuals added to the network
Multiple
Meetings booked with decision-makers
Consistent
High-value opportunities generated

Over a sustained period, LSC supported Nicola in growing a highly relevant LinkedIn network of over 700 targeted individuals within the hospitality, retail, and residential development sectors. The focus was on positioning Nicola not just as a supplier, but as a credible authority with a strong personal presence that reflected both expertise and personality.

The challenge

CT Works delivers high-quality projects across multiple sectors, with a strong portfolio of retail, hospitality, and residential developments. While the work spoke for itself, Nicola wanted to generate more consistent conversations with the right decision-makers and ensure CT Works was front of mind when new projects were being scoped or tendered.

Like many business owners, balancing project delivery with strategic outreach, personal brand building, and ongoing relationship nurturing was difficult. There was a clear opportunity to improve visibility, authority, and engagement without resorting to sales-heavy messaging.

The solution

Partnering with LSC, CT Works implemented a relationship-first LinkedIn strategy designed to build authority, trust, and long-term opportunity flow. We began by optimising Nicola's LinkedIn profile to clearly position him as an authority in his space, while still getting across his personality and approach. This ensured that when prospects viewed his profile, they immediately understood the quality of work CT Works delivers and the person behind the brand.

Alongside this, we strategically grew Nicola's network to over 700 highly relevant individuals, carefully selected from within hospitality, retail, and residential development. Outreach was personalised, human-led, and focused on opening conversations rather than pushing a pitch, which resulted in a consistent flow of positive responses and targeted individuals actively requesting meetings.

To further strengthen engagement, we shared high-quality video footage with potential clients, showcasing some of Nicola's strongest retail projects. This allowed prospects to see the standard of work early in the relationship, helping accelerate progress toward meetings and bottom-of-funnel opportunities. Multiple relationship-led follow-up touchpoints were built into the strategy to ensure Nicola stayed visible and relevant over time, keeping CT Works front of mind across long buying cycles.

The highlights

  • 700+ highly relevant individuals added to Nicola's LinkedIn network
  • Multiple meetings booked with decision-makers across retail, hospitality, and residential development
  • Bottom-of-funnel opportunities generated consistently through relationship-led outreach
  • Optimised LinkedIn profile positioning Nicola as an authority while showcasing his personality
  • High-quality project video footage shared to showcase flagship retail work
Retainers

Choose your level

All retainers are per profile per month. Pricing reflects the depth of strategic involvement, volume of activity, and seniority of support assigned to your account. Prices are shown in GBP, excluding VAT for UK-based clients, with USD pricing also available for international clients.

Silver

For founders and directors beginning to build a consistent presence through targeted network building, strategic commenting and relationship-led messaging - no content management required.

£750 + VAT
$1,050 USD
per profile - per month
  • Daily ICP network building
  • Human-driven LinkedIn outreach (direct messaging)
  • Strategic commenting on target accounts
  • (No posting)
Get Started
Gold

For founders and directors beginning to build a consistent presence through targeted network building, strategic commenting and relationship-led messaging, with 1x weekly LinkedIn post (thought-leadership or project led, or both).

£875 + VAT
$1,200 USD
per profile - per month
  • Daily ICP network building
  • Human-driven LinkedIn outreach (direct messaging)
  • Strategic commenting on target accounts
  • 4x personal LinkedIn posts per month (1 per week)
Get Started
Platinum Plus

For founders, directors and C-Suite Execs who want everything in Platinum plus a LinkedIn Newsletter and direct senior team involvement.

£1,150 + VAT
$1,550 USD
per profile - per month
  • Everything in the Platinum Plan plus 1x LinkedIn Newsletter per month
  • Long-form piece of content written and published on LinkedIn, including clear call-to-actions
  • Multi-channel approach (we notify your audience of each newsletter via email)
  • Newsletter subscription building - targeting relevant prospects
  • Ultimate authority building
Get Started
Teams

For construction businesses looking to build a strong LinkedIn presence across multiple profiles, departments, or an entire leadership/business development team.

Bespoke pricing
tailored to your team
  • Multi-profile management
  • Unified brand voice strategy
  • Team content coordination
  • Senior LSC team member assigned
  • Dedicated onboarding programme
  • Weekly Reporting & Monthly Performance Calls
Speak to Our Team
Selective by Design

Who we work best with

We take on a small number of construction businesses and built environment brands at any one time, so every client gets our full focus and our sharpest thinking. We do our best work for founders building something with genuine ambition.

Our retainers are built for founders and business leaders who understand that reputation compounds. If that sounds like you, we'd love to hear from you.

  • Founders, Directors and C-Suite execs who see relationship-building as a long-term investment that pays off over time.
  • Leaders who value the quality and relevance of every connection over sheer volume.
  • Businesses that want a considered, bespoke approach built around them.
  • Companies in construction, the built environment, and the wider property sector - the world we know inside out.
  • Contractors and subcontractors ready to invest in their professional brand as a long-term strategic asset.
LSC vs. In-House

The case for a specialist

Most of our clients previously tried managing LinkedIn themselves, or handed it to someone in-house. Here's what that comparison looks like in practice.

In-HouseLSC Agency
Consistency of outputOften the first thing dropped when workloads increase. Months go by without posts. Managed on retainer. Your presence never goes dark.
Strategic oversightUsually reactive - posting without a defined positioning or outreach strategy. Every account has a strategy built before anything is published.
Cost (fully loaded)A skilled in-house hire costs £35-50k+ per year, plus management time, tools, and onboarding. Retainers from £750/month. Full team, no employment overhead.
Speed to resultsSlow. In-house hires need onboarding, tools, and time to understand the business and the sector. Active within 10 days. Strategy, profile, and outreach ready to go.
AccountabilityHard to measure without dedicated tracking. Reporting is often informal or an afterthought. Weekly reporting and monthly performance calls on reach, connections, and pipeline contribution.
Book a Discovery Call

Ready to build something worth noticing?

We take on a limited number of new clients each quarter. Book a free 30-minute strategy call directly below.

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Recognised for Excellence
SME News Awards 2025 Winner London & South East England Prestige Awards 2026/27 Winner Engage Awards Finalist 2025